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INFLUENCE AND EFFECTIVENESS BLOG

REGULAR MICRO-MASTERCLASSES TO INCREASE YOUR INFLUENCE AND EFFECTIVENESS IN SALES, MARKETING, LEADERSHIP AND TECHNOLOGY

Consistency Effect - Influence strategies

Consistency Effect

WHAT IS THE CONSISTENCY EFFECT? People say yes to requests that align with existing commitments that we’ve either said or done publicly. We make decisions based on our past choices
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Case Study 2022

Case Study 2022

Case Study – Copenhagen 2022 After a couple of years of delivering virtual events it has been exciting to return to the air, skies, land and sea to deliver in-person
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Boost Your Creativity

Boost Your Creativity

Is it possible to boost your creativity? In the summer of 1948, Swiss Engineer, George de Mestral took a trip to the countryside in his hometown in Switzerland. After returning
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Top 10 books on persuasion

Top 10 Books On Persuasion

Every day we are either persuading or being persuaded. It is one of the many transactions we are having with life. As the world becomes awash with more and more
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Framing Effect

Framing Effect

The framing effect is a cognitive predisposition where individuals make their choice in a particular situation based on whether the alternatives that exist have either positive or unfavourable connotations associated
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