WHAT IS THE CONSISTENCY EFFECT? People say yes to requests that align with existing commitments that we’ve either said or done publicly. We make decisions based on our past choices
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WHAT IS DECISION PERMISSION AS AN INFLUENCE STRATEGY? We tend to make decisions when in we have been granted permission to do so. Decision permission significantly lowers the thresholds for
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WHAT IS THE SUNK COST EFFECT? The Sunk Cost Effect is an influence-based principle that supports the notion that people can sometimes be influenced into making irrational decisions based on a
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WHAT IS THE FIRST STAGE OF THE CREATIVE PROCESS? THE FIRST STAGE OF THE CREATIVE PROCESS IS THE PREPARATION PHASE There are actually five stages in the creative process with
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Case Study – Copenhagen 2022 After a couple of years of delivering virtual events it has been exciting to return to the air, skies, land and sea to deliver in-person
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Can priming people make them more creative? In a series of experiments conducted by Ap Dijksterhuis and Ad van Knippenberg at the University of Nijmegen in the Netherlands, participants were
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Is it possible to boost your creativity? In the summer of 1948, Swiss Engineer, George de Mestral took a trip to the countryside in his hometown in Switzerland. After returning
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Every day we are either persuading or being persuaded. It is one of the many transactions we are having with life. As the world becomes awash with more and more
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The framing effect is a cognitive predisposition where individuals make their choice in a particular situation based on whether the alternatives that exist have either positive or unfavourable connotations associated
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People want to do business and spend time with people they like. It makes sense to nurture your likeability to give you an edge to create effective influence. Likeability is
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