The framing effect is a cognitive predisposition where individuals make their choice in a particular situation based on whether the alternatives that exist have either positive or unfavourable connotations associated
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People want to do business and spend time with people they like. It makes sense to nurture your likeability to give you an edge to create effective influence. Likeability is
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Influencing with authenticity can supercharge the effectiveness of your influence abilities. Throughout all of my keynote speeches, masterclasses, seminars and in these micro-masterclasses I present a range of tips, tools
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In this micro-masterclass we look at how to leverage fixed behaviour patterns to enable effective influence. We start with a fish. During the mating season the stickleback fish displays an
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The importance of influence sounds like the title of a book but it’s not. (Although it should be). Whether we are aware of it or not, every day we are
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Learn how to build rapport to increase influence. Having undertaken hundreds of hours of research and deciphered and decoded hundreds of influence-based experiments – building rapport is one of the
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When is the best time to influence others? This is a popular question I get asked a lot. Choosing the correct moment to make your influence attempt can increase your
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So then what exactly is influence?  Maybe the best place to start is what influence is not. Having studied influence and effectiveness for the majority of my adult life I
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2020 was a year that became synonymous with the words virtual, online and zoom. Whilst I was busy delivering virtual keynote presentations and virtual masterclasses, all curated for my clients,
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I find myself helping and advising more and more individuals and businesses how to become recession-proof in 2020 more than anything else at the moment. I love to see them
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