WHAT IS CONSENSUS OR SOCIAL PROOF IN INFLUENCE? In consensus or social proof, people say to recommendations by the majority of people who are around us and are like us.
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REGULAR MICRO-MASTERCLASSES TO INCREASE YOUR INFLUENCE AND EFFECTIVENESS IN SALES, MARKETING, LEADERSHIP AND TECHNOLOGY
WHAT IS CONSENSUS OR SOCIAL PROOF IN INFLUENCE? In consensus or social proof, people say to recommendations by the majority of people who are around us and are like us.
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Defining Success: Embracing Your Unique Journey and the Power of Connections Success is an inherently subjective concept, one that varies from person to person, shaped by our individual experiences and
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WHAT IS THE LOSS AVERSION EFFECT? Loss Aversion explains our tendency to strongly prefer avoiding losses over acquiring gains. Humans are instinctively averse to loss of any kind. We try
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WHAT IS ANCHORING AS AN INFLUENCE STRATEGY? We generally tend to base our decisions based on the first piece of information we are put in front of (otherwise known as
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WHAT IS THE CONTEXTUAL RELEVANCE EFFECT? Contextual Relevance is where the specific situation we are in has a fundamental influence over the choices we make. Furthermore, there is far greater elasticity
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WHAT IS SCARCITY AS AN INFLUENCE STRATEGY? The journalist and author G. K. Chesterton once said that ‘The way to truly love anything is to realize that it might be
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WHAT IS THE REFERENCE DEPENDENCE EFFECT? Everything is assessed in relation to everything else. We use relative value rather than absolute value to make judgments and therefore we are predisposed
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WHAT IS THE AUTHORITY PRINCIPLE? Leveraging the authority principle, people say yes to people in positions of authority. We have been conditioned from a young age to agree with people
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WHAT IS THE CONSISTENCY EFFECT? People say yes to requests that align with existing commitments that we’ve either said or done publicly. We make decisions based on our past choices
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WHAT IS DECISION PERMISSION AS AN INFLUENCE STRATEGY? We tend to make decisions when in we have been granted permission to do so. Decision permission significantly lowers the thresholds for
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© 2023 Duncan Stevens and The Influence Association