WHAT IS HOBSONS CHOICE? A Hobson’s choice is a free choice in which only one thing is actually offered. The term – Hobson’s Choice is often used to describe the
Read more

REGULAR MICRO-MASTERCLASSES TO INCREASE YOUR INFLUENCE AND EFFECTIVENESS IN SALES, MARKETING, LEADERSHIP AND TECHNOLOGY
WHAT IS HOBSONS CHOICE? A Hobson’s choice is a free choice in which only one thing is actually offered. The term – Hobson’s Choice is often used to describe the
Read more
Can We Remember The Time When We Had More Empathy? Empathy is a word that’s being used more and more in organizations and in team meetings over the last few
Read more
WHAT IS THE IMMEDIACY EFFECT? The Immediacy Effect is a cognitive bias that leads people, when presented with two similar goods, products, services or options, to have a greater desire
Read more
WHAT IS THE ENDOWMENT EFFECT? The Endowment Effect centers around the idea that humans have a tendency to feel like they own things that they come into contact with. For
Read more
WHAT IS THE LIKEABILITY PRINCIPLE? The likeability principle works because people say yes to people who are likeable. Likeability increases or level of rapport and makes an influence attempt much
Read more
WHAT IS STATUS QUO BIAS? Status Quo Bias suggests that humans have a natural preference for their current situation. Any shift from the current status quo is perceived as a
Read more
WHAT IS CONSENSUS OR SOCIAL PROOF IN INFLUENCE? In consensus or social proof, people say to recommendations by the majority of people who are around us and are like us.
Read more
Defining Success: Embracing Your Unique Journey and the Power of Connections Success is an inherently subjective concept, one that varies from person to person, shaped by our individual experiences and
Read more
WHAT IS THE LOSS AVERSION EFFECT? Loss Aversion explains our tendency to strongly prefer avoiding losses over acquiring gains. Humans are instinctively averse to loss of any kind. We try
Read more
WHAT IS ANCHORING AS AN INFLUENCE STRATEGY? We generally tend to base our decisions based on the first piece of information we are put in front of (otherwise known as
Read more
© 2023 Duncan Stevens and The Influence Association