WHAT IS CONSENSUS OR SOCIAL PROOF IN INFLUENCE? In consensus or social proof, people say to recommendations by the majority of people who are around us and are like us.
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Defining Success: Embracing Your Unique Journey and the Power of Connections Success is an inherently subjective concept, one that varies from person to person, shaped by our individual experiences and
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WHAT IS THE LOSS AVERSION EFFECT? Loss Aversion explains our tendency to strongly prefer avoiding losses over acquiring gains. Humans are instinctively averse to loss of any kind. We try
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WHAT IS ANCHORING AS AN INFLUENCE STRATEGY? We generally tend to base our decisions based on the first piece of information we are put in front of (otherwise known as
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WHAT IS THE CONTEXTUAL RELEVANCE EFFECT? Contextual Relevance is where the specific situation we are in has a fundamental influence over the choices we make. Furthermore, there is far greater elasticity
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WHAT IS SCARCITY AS AN INFLUENCE STRATEGY? The journalist and author G. K. Chesterton once said that ‘The way to truly love anything is to realize that it might be
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WHAT IS THE REFERENCE DEPENDENCE EFFECT? Everything is assessed in relation to everything else. We use relative value rather than absolute value to make judgments and therefore we are predisposed
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WHAT IS THE AUTHORITY PRINCIPLE? Leveraging the authority principle, people say yes to people in positions of authority. We have been conditioned from a young age to agree with people
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WHAT IS THE CONSISTENCY EFFECT? People say yes to requests that align with existing commitments that we’ve either said or done publicly. We make decisions based on our past choices
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WHAT IS DECISION PERMISSION AS AN INFLUENCE STRATEGY? We tend to make decisions when in we have been granted permission to do so. Decision permission significantly lowers the thresholds for
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