AUTHOR | KEYNOTE SPEAKER | MENTALIST
DISCOVER MORE ABOUT DUNCAN:
Consumer goods keynote speaker, Duncan Stevens, is the speaker of choice for global companies who look to become more persuasive and more effective through how they act and what they say to give them the edge during times of change.
Duncan has worked with some of the world’s most recognisable brands, companies and leadership teams including Coca Cola, Nike, Ernst and Young, Deloitte, Procter and Gamble and Ford, to name just a few alongside Fortune 500 companies, Industry Associations and leadership teams.
He is the founder and CEO of the Influence Association, author of the best-selling book Effective Influence, entrepreneur and mentalist. He is regarded as one of the worlds leading authorities on influence and effectiveness and has established himself as a highly sought after, easy-to-work-with professional speaker in either the CPG or FMCG consumer goods industry.
Consumer Goods As An Industry:
The consumer goods industry includes those companies that produce, promote and distribute goods or services intended for household consumption.
Different types of industries within the larger category include:
– Food and Tobacco
– Clothing and Textiles
– Appliances and Electronics
– Publishing and Printing
Consumer goods conferences and events are a great way to learn about the many different aspects of the industry and stay current on all new developments.
One of the most dominant sectors in the consumer goods industry is the consumer packaged goods (CPG) sector. In this sector, companies produce and distribute products that end up in the hands of consumers, where they are used to satisfy everyday essentials needs.
Confections, dairy, frozen foods, cereals, health drinks, snacks and other non-alcoholic beverages are just some examples of the types of CPGs out there. The food and beverage industry is a subset of consumer goods that includes companies that produce food or beverages for consumers.
The consumer goods industry is highly competitive. A few of the largest companies in this sector are Johnson & Johnson, Nestle , Unilever and Procter & Gamble (P&G). Many of these companies produce thousands of products that are distributed all around the world. The most successful companies in this industry have managed to establish themselves as leaders in the market.
“Consumer goods companies measure market share in terms of value rather than volume because almost all consumer products are branded.”
Companies that produce high quality items that come with an established reputation for excellence often enjoy higher profitability compared to their competitors.
As a result, this industry is known for its competitive environment and low entry barriers for new players.
There are many consumer goods conferences each year and Duncan is regularly invited to inspire, motivate and educate. He offers fresh, exciting perspectives and leaves delegates with practical tips, tools and techniques that they can apply and employ in their industry.