Duncan Stevens Energises 40 Dräger Export Leaders With a Keynote Built for Their Markets

With Duncan Stevens, behavioural psychologist, keynote speaker and best-selling author

"I had the pleasure of attending Duncan Stevens' keynote at our Annual Export Committee event, and it was nothing short of outstanding. Duncan delivered a performance that was not only highly engaging but also uniquely impactful. It was tailored specifically to our audience, industry, and goals, which made it all the more powerful."

Kenza Lahbabi

Directrice Financière NorthWest Africa at Dräger

OUTCOME 1

Export team aligned

The Annual Export Committee left with a clearer, shared view of the goals and markets they’ll pursue next.

OUTCOME 2

Markets seen afresh

Leaders began to treat shifting markets as room to move faster, not a reason to hold back on their plans.

OUTCOME 3

Next steps in hand

Tailored ideas and interactive exercises gave every leader something practical to apply in their own market.

THE CHALLENGE

Dräger’s export leaders wanted a keynote as specific as the markets they work in.

Export teams live with moving targets, and Dräger’s Annual Export Committee was no different. Around 40 finance and sales leaders from across the company’s export markets met to review the year and plan the next one, with tight margins and changing conditions in the background.

Kenza Lahbabi, Finance Director for NorthWest Africa, asked Duncan for a keynote that felt built for this audience, this industry and these goals, with workshop-style moments so the whole group could take part.

DUNCAN’S SOLUTION

A keynote tailored to Dräger’s audience, industry and goals, with interactive workshop elements.

Before the event, Duncan spoke with Kenza to understand who’d be in the room, how the Export Committee ran and what the leaders needed to leave with.

He built a 45-minute keynote on keeping pace with change in export markets, using on-stage behavioural psychology demonstrations to keep everyone involved. Short exercises let leaders test each idea on their own market, and a closing Q&A turned the ideas into next steps.

THE RESULT

An Export Committee that saw its own audience, industry and goals in the session.

Kenza Lahbabi described the session as highly engaging and uniquely impactful for the committee, and said it was tailored specifically to Dräger’s audience, industry and goals. In the survey, 96% of leaders said they’d recommend Duncan.

The audience survey below shows how the session landed with the people in the room.

Preparing your export or sales leaders for changing markets? Check Duncan’s availability or explore his Keeping Pace With Change keynote.

THOUGHTS FROM DUNCAN

Leaders don’t need a generic story about change. They need to hear their own market in it.

So before every event I learn what the room is dealing with, then keep the delivery practical and let people test each idea on a real decision. Ideas that fit the numbers people work with every day are the ones they use on Monday.

Dräger’s Export Committee were sharp, curious and generous with their time, and I enjoyed every minute with them. I’d love to work with them again.

HOW DRÄGER'S EXPORT LEADERS RATED DUNCAN'S CHANGE KEYNOTE

96% of Dräger’s export leaders would recommend Duncan, and 96% are extremely or highly likely to use his takeaways. The words they used most to describe the keynote were engaging, tailored and inspiring.

Survey of 40 Dräger export leaders, completed straight after the keynote.