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Effective Influence Book


Do you want to learn how to be more effective and persuasive?

Do you want to do it without worrying about complicated techniques and procedures?

If so, this is the book for you!

This book will help:

If you are one of these people above, or simply have a passion for learning why we behave or act the way we do, then Effective Influence may very well change your whole perception on life.


As one of the leading experts in influence and effectiveness and founder of the Influence Association, Duncan travels the world sharing his skills with some of the world’s largest companies and most recognisable brands. Usually limited to a select few, you too, are now holding his lifelong commitment to the art of influence in your hands.

In this book Duncan reveals his never-before-shared insights and applications that you can apply and employ to your personal, social and professional life to make you a more influential and effective individual.

Calling on over 15 years’ experience in the field, Duncan has collated some of the world’s most intriguing influence-based experiments as well as some obscure, fun and rarely-seen-in-print examples. He deciphers, disseminates and decodes all of them to make this book not only easy to read, but the principles and techniques easy to apply in your own life.

Effective Influence Book Cover

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