USING ONLINE AND OFFLINE MARKETING TO INFLUENCE AND PERSUADE EFFECTIVELY

Influence and persuade authentically and effectively every single time.

AUTHOR | KEYNOTE SPEAKER | MENTALIST

MARKETING SPEAKER

Duncan Stevens has been a marketing speaker for the last 10 years. Similarly, in the last 10 years, the World Wide Web has become more and more saturated by businesses in every industry every single day. Every year, more businesses jostle to get their message, advertising, brand, product or service in front of prospective clients more fiercely than ever before.

The days of communicating a one size fits all marketing message are long gone. Nowadays the most cutting edge marketing companies, digital agencies and online influencers are serving up truly bespoke and targeted marketing messages to their customers.

They are finessing their marketing strategies to target the right audience at the right time using a mixture of personality traits, (commonly referred to as the ‘Big 5 OCEAN model’) and segmentation of their audience. This segmentation addresses age, gender, income, etc. and focusses on the more fact-based attributes of their target audience.

These observations are then distilled down even further by addressing people’s attitudes, activities, interests and opinions. Finally, some core principles of persuasion are used to elicit the desired result – whether it is to engage, buy or take action.

Influence and persuasion are fundamentally driven by the behavioural science principles of psychology. As a marketer you will know that whether we have the same income level, job, family, lifestyle, interests or hobbies we all have a different perspective on the world.

A different perspective means that we are all influenced in different ways.

Marketing Speaker - Duncan Stevens Image One
Marketing Conference Speaker - Duncan Stevens

SO HOW CAN DUNCAN HELP?

Duncan Stevens is a professional marketing speaker. He is the author of the best-selling book, Effective Influence, Founder and Director of The Influence Association and an SEO, digital and online expert. Duncan shares his ideas on how to apply influence techniques alongside big data to deliver a truly targeted message to your audience.

This will result in more clicks, more sales, more engagement, more lead generation and more referrals. He draws on some of the science shared in his best-selling book ‘Effective Influence’ and packages it into a tailored keynote or masterclass for your company using your language, to your people, delivering your objectives.

In his Effective Influence Model, professional marketing speaker, Duncan Stevens, demystifies and decodes the techniques that are used by the world’s leading marketing agencies, analytic companies and strategic communication businesses to convert more prospective customers into sales, increase engagement, build large mailing lists and even influence electorates.

Duncan shares with you small, practical, costless principles that will allow you to market, advertise, influence and persuade much more effectively leading to long-term client relationships and customer loyalty.

AS A MARKETING SPEAKER, DUNCAN SHARES THE FOLLOWING:

  • This content-rich keynote details Duncan’s Effective Influence Model and draws tailored examples from his bestselling book ‘Effective Influence’
  • Duncan provides actionable persuasion strategies - both what to do and what to say in order to attract and retain more customers online and off-line more consistently and effectively. These same digital strategies have been used in recent years to win elections around the world and sway voters in the Brexit referendum.
  • He shares some cutting edge insights into how to become more effective marketers using specific influence techniques supported and evidenced through case studies.
  • Duncan’s keynote is context-based. He will spend time to evaluate your online and offline offering to understand how you can use influence to leverage more customers.
  • He shares some cutting edge insights into how to increase your visibility on Facebook and Google using specific tools supported by evidenced case studies.
  • Duncan provides you with the winning influence tools and techniques to help you create more opportunities, and operate significantly more effectively.
  • He leaves your audience confident, inspired, and ready to take action using the actionable principles he shares.
  • These talks are interactive. They involve the audience. They provoke thoughts. They change mind sets. They offer new perspectives. They entertain and inform.
  • All of the tools and techniques shared are underpinned by case studies and persuasion principles, providing a real legitimacy to everything.
Lloyds Bank

"Duncan delivered his keynote to over 300 of us and were given a real treat. Out of all the keynotes I have seen, this one really stood out. Inspiring, engaging and everyone took home loads of actionable points."

Audi

"Engaging, fun and really inspiring. It was just what our team needed!"

Speedo

"Another great keynote from Duncan. The standing ovation at the end said it all!"

Royal Mail

"We hired Duncan to deliver his Effective Influence Model presentation and our team loved it! Loads of amazing examples and actionable takeaways. We’ll definitely be having him back!"

Procter and Gamble

We booked Duncan to talk at our event and he was the highlight and talking point of the whole day. Would not hesitate to recommend and will certainly book again in the future.

THE EFFECTIVE INFLUENCE MODEL OVERVIEW

  • Understand the 3 core behaviours that will elevate your influence and persuasion skills to the next level
  • Answer the 3 subconscious questions in people’s minds to accelerate your level of influence
  • Learn not just what to do, but the magic words and how to say them
  • Get more people to say ‘yes’ more often and more regularly
  • Acquire more new clients and more repeat business.
  • Ensure you are meeting their needs every single time
  • Increase the effectiveness of future conversations, leadership roles, marketing strategies, sales negotiations and interpersonal relationships.
  • All underpinned by case-studies and experiments making the principles much more tangible.
  • The Effective Influence Model is 100% actionable can be applied immediately to generate almost instantaneous results.

Frequently Asked Questions:

The best marketing speaker is subjective due to different people having different expectations and requirements for their marketing speaker. The best marketing speakers are those who can speak in a way that will inspire, energize and motivate an audience and the content helps meet your marketing objectives more effectively. Contact Duncan to learn about how he can serve your audience and business.

A marketing speaker UK is a professional keynote speaker who is the memorable ingredient at a conference that helps  communicate a change in culture, a corporate announcement, change in culture or conference theme. Contact Duncan to understand how he can help.

Different marketing speakers charge different rates. Their fee is dependent on a number of variables including how experienced they are, their credentials, their content, their location or the length of their marketing speech. Contact Duncan to check his fees and availability.

A digital marketing speaker motivates, inspires and educates your audience through a content-rich presentation. These presentations will focus on how you can make your online marketing more effective using influence and persuasion tools. They change perceptions and offer new perspectives. Contact Duncan to find out about hiring him as a digital marketing speaker for your event.