Every day we are either persuading or being persuaded. It is one of the many transactions we are having with life. As the world becomes awash with more and more hooks, advertising, clickbait and organizations and individuals vying for attention in an increasingly populated world the subtle art of persuasion has never been as important.
Here, influence and persuasion expert, keynote speaker, and founder of the Influence Association outlines his Top 10 Books On Persuasion to help you influence and persuade more effectively.
1. Effective Influence by Duncan Stevens
The first book on our list is perhaps the most foremost book on influence and persuasion. Effective Influence: 65 Influence Based Experiments Explained To Help You Become More Effective was released in June 2021 and quickly reached best-seller status around the world. Authored by influence expert and keynote speaker – Duncan Stevens this is widely regarded as the definitive guide to influence and persuasion. You can buy this in both soft back cover and in the kindle version.
With over 75,000 words, this is packed with insights, analysis, and practical techniques and tools you can apply in your own life to help you become more persuasive. If you are looking for a one-stop-shop for both a fascinating read and some genuine takeaways then you can’t go far wrong with this excellent book.
2. Methods of Persuasion by Nick Kolenda
Methods of Persuasion: How to Use Psychology to Influence Human Behavior
Based on the concepts of cognitive psychology Nick Kolenda has developed a unique methedology to influence the thoughts of people. He has created a “mind reading” stage show that illustrates this phenomenon. His demonstrations have been watched by millions of viewers across the globe.
Methods of Persuasion reveals some of the secrets for the very first time. You’ll discover how you can apply these principles to influence others’ opinions and your own.
Based on research from the academic field of psychology, this book reveals a highly effective 7-step persuasion technique.
This book will teach you the psychological basis behind every step. You’ll be taught the best ways to implement the METHODS technique to your personal daily life in order to influence the thoughts, emotions and behaviour of others in almost every situation.
3. Persuasion: The art of influencing people by James Borg
From new starters to senior management working in the office, at home as well as in the boardroom. The ability to successfully influence, motivate and influence others is a competitive advantage that will make you stand out from the crowd and get what you want.
Learn to harness the power of words, how to become a good listener; how to improve and improve your memory as well as how to manage the attention of other people and learn to recognize body language and other non-verbal signals.
Persuasion will increase your persuasive, and take your intuitive abilities to new heights, and help you accomplish more in all areas of your private and work life.
4. Yes! 50 Secrets from the Science of Persuasion by Dr. Noah Goldstein et al
We are all conscious that, no matter what tasks we perform in this fast-paced world, the majority of our success comes from convincing others to agree to our demands. The thing that most people fail to realize is that there has been a huge amount of research conducted on influence and persuasion, that we can take and apply to our own lives. What causes someone to agree to the request of another? Yes! Is packed with practical suggestions in line with current research that demonstrates how persuasion psychology can be a valuable resource to anyone who wants to improve their ability to influence others.
Whether you are in the office, at home or even online Yes! can help. It is a combination of the counterintuitive ideas shared in the book – Freakonomics and the book – Does Anything Eats Wasps? The book is written in a way to help you become more persuasive or simply for anyone who is interested in the way that the world works.
5. Influence, New and Expanded: The Psychology of Persuasion by Robert Cialdini
In the latest edition of this this Bestseller, the Robert Cialdini the New York Times best-selling author of Pre-Suasion and one of the most renowned experts in the fields of persuasion and influence -explains the reasons why people make decisions and the best way to use these principles ethically in both business and daily situations. Through memorable stories and relatable examples, Cialdini simplifies influence and persuasion.
Learn about Cialdini’s universal principles of Persuasion with new research and applications to make you even more persuasive. Of equal importance, you’ll discover how to defend yourself from unethical influence efforts.
Knowing and applying the principles shared in this book is deceptively simple. Inside the pages are more than 35 years of peer-reviewed evidence-based research in the field of influence and persuasion, including a three-year study into what triggers people to persuade and be persuaded. Influence is an in-depth guide to applying these principles to influence other people towards your goals.
6. How to Win Friends and Influence People Paperback by Dale Carnegie
Many millions of people across the world have improved their lives by following the wisdom that has been shared by Dale Carnegie. Dale Carnegie’s book How to Make Friends and influence people shares practical suggestions and strategies in a vibrant and engaging style, on ways to break out of an emotional rut and enjoy life to the fullest.
His advice has been tested over time and will show those who follow it how:
Make friends quickly and quickly and easily
You can increase your fame
Persuade others to adopt your philosophy
Help you attract new clients and customers
Improve your speaking skills
– boost enthusiasm among your colleagues
This classic book can improve your relationships and enhance your interactions with people you meet.
Dale Carnegie, established the foundations of personal confidence, business skills and motivational methods. His books, most notably How to Make Friends and influence people have sold thousands of copies across the world and, despite the ever-changing climate, they remain in high demand.
7.How to Make People Do What You Want by James W Williams
Have you spent the majority of your time watching people around you eclipse you and always outperform you both professionally as well as personally? Do you attend bars or meetings and watch people confidently express their opinions and ideas to others who are hanging on their every word? Do you ever wish to be able to communicate your thoughts and messages as confidently and as succinctly as them?
How to Make People do what you want Methods of Subtle Psychology to persuade, Read People and influence human Behavior takes the foundations of psychology, based on more than a decade of research and knowledge and develops into a strategy on how to be successful.
Mastering how to persuade is having the ability to master communication. It’s a skill that lets people get what they want, get heard and steer your career in the direction that you wish to take it.
How to Make People do what you want Methods of Subtle Psychology to persuade, Read People and influence human Behavior is the perfect book for anyone who has ever thought of learning the techniques on how ro get your own way. Learn how to understand people by their words, gestures and their physical actions.
Utilizing proven strategies of psychological communication you can open others’ minds to new ideas allowing you to effectively influence and convince them through controlling their thoughts, feelings, and emotions and even their behavior.
If you’ve ever tried to convince your spouse to adopt a pet or upgrade your car, wished your boss would simply consider your ideas, or you wanted to convince people to give you a favor, this book has the strategies and techniques to unlock the secrets of!
8. Persuasion: How To Influence People by Robert Moore
Some people appear to be more talented than others. NLP is one of the most rapidly growing areas of applied psychology. This book explains in simple language what people are doing differently to help them become more persuasive and allows you to understand the patterns that lead to excellence.
Consider how this could help your professional career, your job and how you interact with others… How much more successful could you be in the event that you could harness this ability to persuade?. The book is straight to brass tacks, demonstrating precisely what you should do and how to do it and the reasons too.
9. Influence to Profit by Michael Stevenson
Do you want to have more people say “yes” to you more often? We live in a society that is overloaded with information that people feel confused, skeptical and our standard response to nearly everything has been “no. “And it does not matter what your intentions are or how appealing your proposition is. The majority of people are likely to decline your requests. But what if you had the ability to overcome the psychological blockage that prevents you from achieving what you want? Can you imagine having the knowledge of the hidden, subtle words that give you that voice that you’ve never felt before which allows you to hear yourself and sense that your message is valuable because people listen.
This book will show you the fundamentals of psychology that govern persuasive influence and ethical persuasion to ensure that you can make more sales, secure more deals, encourage people to be more generous towards you, and settle disputes using a technique that will give you more satisfaction and confidence throughout your professional and your personal life.
10. Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini
In his global bestseller Influence – Professor Robert Cialdini revolutionized the way we think about the art of persuasion. In this new book he now shares enlightening new ideas on the art of winning people’s trust. He highlights that it’s not only the words we use or the way we speak that is important, but what happens during the time before we even begin to open our moths to speak.
In the world of pre-suasion, where subtle words or phrases or seemingly insignificant visual cues and seemingly insignificant details of location can entice people to reply with a yes even before the request is made. If you are able to master the tools of persuasiveness, you’ll be better positioned to make a difference in a debate, secure backing for an idea or cause, or promote an initiative, or even convince yourself to take action you aren’t sure about.
Based on the most recent research and brimming with intriguing case studies, Pre-Suasion is both a scholarly study of cutting-edge influence techniques as well as an enthralling insight into the mental processes of the human mind. It’s also a highly practical guide to improving your influence and persuasion stratgeies.
DUNCAN STEVENS INS THE AUTHOR OF THE BEST-SELLING BOOK EFFECTIVE INFLUENCE AND CAN BE HIRED AS A KEYNOTE SPEAKER AT CONFERENCES AND EVENTS. CHECK HIS AVAILABILITY AND SEE HOW HE CAN HELP YOUR TEAM BELOW: